Amelia Kassel is president of MarketingBase, a California-based consultancy specializing in conducting online research using the Internet and fee-based databases. She taught at the University of California, Berkeley for 15 years and currently teaches at San José (California) State University Graduate School of Library and Information Science. Kassel conducts seminars and workshops worldwide, is the author of Super Searchers on Wall Street, and writes for Searcher Magazine and other information industry publications.