QUEST staff: Andrea Kissack, Lauren Sommer, Paul Rogers

During this session we will hear from staff at QUEST, the largest multiple-media project in KQED's history. QUEST staff will talk about current media buzzwords such as: convergence, multimedia and social networking. They will discuss how station-based producers are changing their thinking to embrace new media. What do successful multiplatform models look like and how does a public broadcaster transition to a multimedia producer? They will also explore the pitfalls and possibilities of a new way of working, how science coverage benefits from this new model and ask, what are the big science topics to watch out for in the coming year?