PR vs News

April 21, 2009 - 5:30pm

Doug Levy

Doug Levy, who has participated in science communications from both sides of the fence, will lead a workshop covering the essential steps that reporters should take before deciding if they have a story, including ways to judge a scientist's (or a news release's) credibility, and questions that should always be asked. In addition to addressing "hype vs. substance," this session will include tips on writing a viable story on really fast turnover, writing story from a lead, and recognizing and addressing conflicts of interest.

Bio(s): 
Doug Levy